diff --git a/README.md b/README.md
index 7c8dc8da2e..cf4793cca8 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# NVIDIA OpenShell
+# ![OpenShell](docs/brand/assets/openshell-lockup-horizontal.svg)
 
 [![License](https://img.shields.io/badge/License-Apache_2.0-blue)](https://github.com/NVIDIA/OpenShell/blob/main/LICENSE)
 [![PyPI](https://img.shields.io/badge/PyPI-openshell-orange?logo=pypi)](https://pypi.org/project/openshell/)
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diff --git a/docs/brand/assets/favicon.svg b/docs/brand/assets/favicon.svg
new file mode 100644
index 0000000000..0dd7272ca9
--- /dev/null
+++ b/docs/brand/assets/favicon.svg
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+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 100" width="100" height="100" role="img" aria-label="OpenShell">
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+  <g fill="none" stroke="#FFFFFF" stroke-width="6" stroke-linecap="round" stroke-linejoin="round">
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+    <path d="M55 59 H67"></path>
+  </g>
+</svg>
\ No newline at end of file
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diff --git a/docs/brand/assets/openshell-lockup-horizontal-dark.png b/docs/brand/assets/openshell-lockup-horizontal-dark.png
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diff --git a/docs/brand/assets/openshell-lockup-horizontal-reversed.svg b/docs/brand/assets/openshell-lockup-horizontal-reversed.svg
new file mode 100644
index 0000000000..b45bd439cc
--- /dev/null
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new file mode 100644
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diff --git a/docs/brand/assets/openshell-lockup-horizontal.svg b/docs/brand/assets/openshell-lockup-horizontal.svg
new file mode 100644
index 0000000000..daec178c99
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diff --git a/docs/brand/assets/openshell-mark-mono-white.svg b/docs/brand/assets/openshell-mark-mono-white.svg
new file mode 100644
index 0000000000..c1b5ad2ff3
--- /dev/null
+++ b/docs/brand/assets/openshell-mark-mono-white.svg
@@ -0,0 +1,12 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 100" width="100" height="100" role="img" aria-label="OpenShell">
+  <defs>
+    <mask id="prompt">
+      <rect width="100" height="100" fill="#fff"></rect>
+      <g fill="none" stroke="#000" stroke-width="6" stroke-linecap="round" stroke-linejoin="round">
+        <path d="M37 41 L49 50 L37 59"></path>
+        <path d="M55 59 H67"></path>
+      </g>
+    </mask>
+  </defs>
+  <path d="M50 9 L84 23 V51 C84 72 69 86 50 92 C31 86 16 72 16 51 V23 Z" fill="#FFFFFF" mask="url(#prompt)"></path>
+</svg>
\ No newline at end of file
diff --git a/docs/brand/assets/openshell-mark-reversed.svg b/docs/brand/assets/openshell-mark-reversed.svg
new file mode 100644
index 0000000000..29111f9cd0
--- /dev/null
+++ b/docs/brand/assets/openshell-mark-reversed.svg
@@ -0,0 +1,7 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 100" width="100" height="100" role="img" aria-label="OpenShell">
+  <path d="M50 9 L84 23 V51 C84 72 69 86 50 92 C31 86 16 72 16 51 V23 Z" fill="#FFFFFF"></path>
+  <g fill="none" stroke="#76B900" stroke-width="6" stroke-linecap="round" stroke-linejoin="round">
+    <path d="M37 41 L49 50 L37 59"></path>
+    <path d="M55 59 H67"></path>
+  </g>
+</svg>
\ No newline at end of file
diff --git a/docs/brand/assets/openshell-mark.svg b/docs/brand/assets/openshell-mark.svg
new file mode 100644
index 0000000000..0dd7272ca9
--- /dev/null
+++ b/docs/brand/assets/openshell-mark.svg
@@ -0,0 +1,7 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 100" width="100" height="100" role="img" aria-label="OpenShell">
+  <path d="M50 9 L84 23 V51 C84 72 69 86 50 92 C31 86 16 72 16 51 V23 Z" fill="#76B900"></path>
+  <g fill="none" stroke="#FFFFFF" stroke-width="6" stroke-linecap="round" stroke-linejoin="round">
+    <path d="M37 41 L49 50 L37 59"></path>
+    <path d="M55 59 H67"></path>
+  </g>
+</svg>
\ No newline at end of file