Either quotation marks or italicization

[ghost]

Highlighting twice is unnecessary.

[iliakan]

You mean italic is bad there?

[ghost]

@iliakan, the actual problem is that you can't figure out wether it's a cite or the apostrophes suggest some kind irony because you can not really make a web page alive, shortly because it's a personification.

In the first case the apostrophes suffice, for the second I wouldn't even mark it up as it is kind of difficult to mark something up like irony, and if so it would've been sufficient to italicize just "alive" as I suppose you know so I don't think this was your intend. Or am I mistaken?

[iliakan]

@paroche could you please advise here?

[paroche]

Never caught my attention before (the one or two times I read it), but, now that it's come up, I think it would be a bit better with just the quotes (not apostrophes), without the italicizing.

[ghost]

quotes (not apostrophes)

Oh, you're right.

[iliakan]

Thanks!

[paroche]

@u-n-known
quotes (not apostrophes)

Oh, you're right.

Well, you got it in the title! :-)

And, of course, in JS itself they are almost interchangeable.